Coca-Cola
2004 and 2008 Olympic Games £33m (estimated). The British Olympic Association receives a proportion of this to fund Olympic teams
Football World Cup 2006 £25m
Football Association of Ireland £2.5m over 10 years
Under-13 English Schools Cup
Welsh Rugby Union £1m five-year deal including WRU youth development
Wimbledon
Wayne Rooney £500,000

Pepsi

Footballers David Beckham, Roberto Carlos, Rivaldo, Juan Sebastian Veron, Raúl £250,000 annually
Football Association One of five partner sponsors of the England team and the FA Cup: £5m a year
Manchester Utd £1m a year
Real Madrid

Walkers

Leicester City
Wolverhampton Wanderers (Doritos)
Gary Lineker

McDonald's

Olympic Games £33m (BOA receives part of funding)
Euro 2004 and 2008 £30m
FA partner £5m a year, includes McDonald's Community Shield. Partnership deals with FAs in Ireland, Wales and Scotland
Sir Geoff Hurst and Kenny Dalglish retained as "directors of football"
Lawrence Dallaglio

Cadbury

2002 Commonwealth Games £8m
Sports equipment in schools over £14m

Nestlé

Premier League £1m a year

· Sources: Ipsos UK/Sports Marketing Surveys. All figures are estimates