What is it? Sick of brushing your teeth with coffee? Good news! They put caffeine in toothpaste now.

How much does it cost? Power Toothpaste just launched an Indiegogo campaign, where you can order a three-month supply for a tenner.

What does it promise? To quote the manufacturers, the caffeine in the toothpaste “eliminates morning grogginess”, since around 60ml of caffeine will absorb through the lining of your mouth as you brush. Imagine waking yourself up by rubbing globs of minty coffee directly on to your teeth. Isn’t that the dream?

What’s it actually like? Call me old-fashioned, but I’m a bit iffy about toothpaste that isn’t consistently mass-produced by an anonymous multinational conglomerate, so I have to admit that the thought of Power Toothpaste scared me a bit to begin with. But, as it turns out, it’s fine. There’s a slight caffeinated buzz, and a tiny note of bitterness along with the more familiar mintiness, and it’s very slightly grainier than the toothpaste you currently use. But I think I felt some effect, and it still works as toothpaste. Look, I’ve been using it for a fortnight now, and none of my teeth has fallen out. Yet. What more could anyone want?

Best and worst bits The tingle experienced while brushing suggests that it actually works. However, remember that Power Toothpaste does contain caffeine, so please don’t brush your teeth with it right before bed. I really can’t stress that enough.

Is it worth it? If you think coffee toothpaste sounds like a good idea, then sure.