Insatiable: Competitive Eating and the Big Fat American Dream
by Jason Fagone
Yellow Jersey £7.99, pp302

Before I even opened this book, which is about one of the fastest growing 'sports' in America, competitive eating, I thought: ah, I know this scene. I remembered the mainstay of my school's summer show: a cream-cracker-eating competition, which was always a hoot because you might see Mr Reed, the German teacher, half choking to death on a load of crumbs. As it turns out, however, I knew not a thing. Insatiable, which is nothing if not committed to its subject, takes you way, way beyond cream crackers. It takes you to a world where a ruptured stomach - which, should it be mistaken for chronic indigestion, leads to almost certain death - is a definite possibility. It takes you, in other words, to a place you might rather not visit. It made me feel sick.

Its author, Jason Fagone, is a magazine journalist from Philadelphia, the home of a chicken-wing-eating competition known as the Wing Bowl - and it was this feast of flesh and bones that first piqued his interest in competitive eating. But then, having surfed a few websites, he became inexplicably hooked on the whole culture of it - the Lord alone knows why. The only plausible reason I can come up with is that suitable subjects for gonzo journalism are pretty thin on the ground these days, and Fagone is an aspiring young disciple of Hunter S Thompson and Tom Wolfe (it is the latter whom he impersonates the most convincingly). Then again, he doesn't actually indulge himself. The nearest he gets to dealing with 50 hot dogs in one sitting is when he mashes a load together with some water in a plastic container that has the same capacity, theoretically, as a human stomach. Yeuch!

Here are a few competitive eating facts. There are 75 'official' events - that is, sanctioned by the International Federation of Competitive Eating - on the sport's US calendar, for which the total prize money in 2004 was $60,000; by 2005, this figure had swollen to more than $160,000, a large proportion of which was picked up by a Korean immigrant, Sonya Thomas. Many of the competitions are screened on the sports channel ESPN, and they are watched by millions. But for the sport's advocates and administrators, this is merely the tip of the iceberg: they would like competitive eating to take its rightful place at the Olympics. 'I strongly believe that we have overtaken curling in the overall pantheon of sports,' says George Shea, the chairman of the Federation. 'And I think tennis is next.' As a publicity stunt for a Spam-eating contest, Shea once organised an Olympic-style 'torch run' using a can of Spam mounted on a chair leg.

Fagone is fascinated by this stuff - a little too fascinated - and travels across the US in hot pursuit of the champs he calls the 'Four Horsemen of the Oesophagus': Bill 'El Wingador' Simmons, David 'Coondog' O'Karma, Eric 'Badlands' Booker and, most surprisingly of all, a New York trader called Timothy 'Eater X' Janus. During this odyssey, he is preoccupied by three burning questions. First, how do these men do it? A Japanese eater, Takeru Kobayashi, can eat 50 hot dogs in 12 minutes, yet he's a slip of a thing. Where does all that meat go? Second, why do they do it? Why do they risk their health for ... well, the privilege of appearing on ESPN and getting to wear a silly crown that announces to the world just how much 'shoofly pie' they've managed to consume? (Shoofly pie is an Amish delicacy; it's coffee cake with a gooey molasses bottom, and a handy shortcut to type two diabetes). And third, what does this 'sport', and its growing popularity, tell us about America?

The first question is never really answered, though the gurgitators do reveal many of their lavatory habits (models can't touch them when it comes to laxative abuse). Ditto the second. Because not even they know what drives them. 'I'm basically putting 11,000 calories into my body with the chance I could get hurt,' says Ed 'Cookie' Jarvis. 'What for? There's gotta be a cause.' As for the third, Fagone grows too fond of his chomping, chewing, chowing mates; not admiring exactly, but painfully aware of their outsize (they are mostly outsize) humanity. So he shies away from a proper analysis of what it all means; that might involve disgust, and he doesn't want to upset anyone. Instead, he makes do with pointing out that America is neither the first, nor the only, country to indulge in such spectacles of gorging (they date back to the Norse myths) - and with quoting Ralph Nader, the presidential candidate who, in 2003, named competitive eating as a major sign of 'societal decay'. Fagone's failure of distance renders Insatiable a curiously bloated affair. Like his new friends on the eating circuit, the author doggedly consumes an awful lot of rubbish - and then emits this great, big windy burp.