The daughter of Denise Hendry, who died from complications following botched cosmetic surgery, has launched an e-petition calling for tighter regulations governing operations.

Denise, who was married to the former Blackburn Rovers, Rangers and Bolton Wanderers player Colin Hendry, died at the age of 43, seven years after she underwent liposuction surgery.

Her daughter Rheagan, 22, has begun an online petition calling on parliament to review regulations. If the petition is signed by 100,000 people it could prompt a House of Commons debate.

Denise Hendry suffered a punctured bowel at the private Broughton hospital in Preston in 2002. She underwent other operations to correct the damage but died in 2009 after contracting a strain of meningitis in hospital.

Rheagan Hendry said there were many situations involving cosmetic surgery "that are deemed quite dangerous". She also campaigns for natural beauty without resorting to surgery and founded the Denise Hendry Foundation to support victims of medical negligence.

She said: "What we want to see is tighter regulations in the access to voluntary cosmetic surgery in younger people. We are looking for a higher age limit for having the surgery."

She said younger people were getting into debt because they wanted cosmetic surgery and were not considering the risks. "There are risks and my mum died as a result. Then there's the issue with the PIP implants and the ban on advertising cosmetic surgery. Cosmetic surgery can be dangerous and people need to appreciate the risks," she said.

Hendry, who has a baby daughter, added: "It is scary how people think of their body image because they see people on television who have had surgery or in the media. I've had a baby, and yes, my body's changed, but I eat healthily and do Zumba."

She said some of the stories she had heard at the foundation had been upsetting. A 17-year-old boy had been in touch because he was the main carer for his 36-year-old mother, who had a breast implant that ruptured, leading to a stroke. "He wanted advice as he's not able to provide for the family as he can't go out and work. It's horrendous – my brother was 17 when my mum died and it is absolutely heartbreaking.

"My mum had an operation almost 10 years ago, when cosmetic surgery was deemed to be a quick fix, like going to get your hair or nails done, but it clearly isn't."