Want a junk food fix, but fear losing your sophisticated edge? Erik Trinidad's blog fancyfastfood.com has the answer. With the honest tag line, "Yeah, it's still bad for you - but see how good it can look!", Trinidad transforms convenience food into gourmet creations.

Inspired by childhood games with his brother, when the pair competed to restyle dishes at Chinese buffets, the blog showcases his makeovers with Domino's pizza turned into Dao Mi Noh Chow Mein (with soy sauce produced by reducing cola), a sushi platter constructed from chicken shop purchases, and a Big Mac given a new life as steak and chips.

Trinidad says it's a protest against "foodie" culture and self-important diners at swanky restaurants. Cheaper chains should take note: there may be a fast buck in downturn dining.