I have worn a beard this year, roughly since they became uncool again in April. While I’ve enjoyed the feeling of kinship with my cave-dwelling forebears, I ended up shaving it off because I feared that looking like I’d slept in the park was holding back my career. The skin underneath was angry, unloved and weirdly pale, so I treated it to some products. Foams I find are much of a muchness – it’s the moisturiser afterwards that makes the difference. Best was the Givenchy Man’s Pro-Energising Massive Moisturiser (£30.50, harrods.com) which, despite its name, came in quite a small tube. But it had a cool, non-greasy finish that is helping my face get used to its nakedness. Aveda Men’s Pure-Formance Dual Action Aftershave (£26.50, aveda.com) came a close second, with a clean, slightly citrusy aroma.

Alternatively

Nivea Men Double Action Balm £7.55, shop.nivea.co.uk Anthony After-shave Balm £20, mankind.co.uk Neal’s Yard Remedies Calming After-shave Balm £15.50, nealsyardremedies.com Vichy Homme Sensi-Baume £15, amazon.co.uk