As expected, I'm far from impressed with the government's empty, pointless obesity strategy. It's clear they don't know what to do and are incapable of any vision.
Simply telling people what they already know – that they need to eat less and move more – is a complete cop out. The country's bill of health is shocking, and it's not going to get any better over the next 30 years if a clearly-defined plan isn't put into place soon. We simply can't afford the financial or health costs of doing nothing.
This government might be able to navigate us slowly out of a recession, but it has no clue about how to make sustainable change in the short or long term, or how to inspire, enforce or empower public health.
This whole strategy is just worthless, regurgitated, patronising rubbish. Any of us could walk into any primary school in the country and find plenty of eight-year-olds with more creative solutions to these problems. It's a farce.
I know for a fact that all the solutions lie with the wonderful, diverse people of this country. We need a government that inspires change then legislates and finances that change. Being in a recession is not an excuse to not use the appropriate means across business, education, food industry and advertising. If the government doesn't get this right, we're on track for something costly and disastrous.
It will erode the health, creativity, productivity and ultimately the profitability of our country.
Personally I'm really upset and let down. And I am positive any food expert, scientist or parent that cares will feel the same.
The British public will always react well if they are given a good plan, guidance and clarity. Sadly, our government has let us down on all fronts. Education is the key here. We need to give people the knowledge to be able to make better choices before we start making empty noises about encouraging people to eat better food. I have seen myself that giving practical information and teaching within schools and communities can make a real difference. We need more practical help and less hot air.