How political are your pubes? It’s not a question most of us spend much time worrying about, yet when you’re a woman, how you choose to cultivate your lady garden sprouts up as a topic with tedious regularity. In its latest incarnation, the arbiters at Tatler magazine have declared the “freedom bush” back in fashion (those who sneer at the notion of the pudenda being subject to changing aesthetic trends would do well to remember that dark mid-noughties period: the “vajazzle years”). If even the conservative, conventional Sloane is cultivating a full bush then, it’s worth noting, that could indeed hint at a seismic shift in societal norms regarding pubic grooming. But equally, after years and years of the same “debate”, is it not time that feminist coverage in the media was directed elsewhere? In other words, magazine editors, enough already.

We are just emerging from a period that has seen a new generation embrace feminism in a way that the capitalist post-feminists of the 1990s could scarcely have imagined. Much of this has been powerful and positive: the conversation about the importance of sexual consent, for instance, and how it operates within a culture that continues to trivialise rape, has never been louder and more energetic. The fightback against street harassment has been equally inspirational. But at the same time a strand of feminism in the media has spent the last few years concerning itself with issues that many would dismiss as trivial, including pubes, and footwear, and 50 Shades of Grey, not to mention that perennial question that birthed a million op-eds: is Beyoncé a feminist or not?

As a writer, I have been guilty of entering into some of these debates. With an internet media run on opinion, feminist polemic can feel like one of the few journalistic avenues open to the young, aspiring woman writer (critiquing media sexism is how I began my own career, and I am grateful to it, but I have said my piece on women’s magazines). For a long while, talking about the more trivial aspects of the feminist debate – as opposed to, for instance, boring old domestic violence – was the only way to get feminism covered in the mainstream media.

But as time has gone on, the focus on the fluffy – so often to the point where it appears to be given equal billing to more urgent and distressing issues affecting women – has irked me, and other feminists writers, more and more. Perhaps it is because I have been in this game for a while now, and have thus seen the same topics recycled several times over with very little new being said (my friend and colleague Emer O’Toole wrote the definitive piece on female body hair several years ago – what could be left to say about it?). Or perhaps it is because I have grown up a tad in the past five years. But more than either of those two things, I would reason that this is a time when the need for feminism is making itself acutely obvious in all manner of ways. There is so very little to laugh about, to the point where even the notion of a “freedom foof” fails to raise a smile.

Donald Trump, a man with so much obvious contempt for women that it feels almost unbelievable – like watching a fictional dystopia play out on our TV screens – is running for president. Analysis has shown that, if women were excluded and only US men were eligible to vote, Trump would win the election. It is abundantly clear that there are millions of people who would rather have a fascist than a female as leader. We are told that women can achieve anything in this day and age – “so what are you whining about?” being the inevitable subtext. “Look at Hillary,” we are told, to which the inevitable rebuttal is: “Yes, look at Hillary. Look at what she is up against.”

There are other concerns, of course. The way the previous sexual behaviour of the complainant in the Ched Evans case was pored over during his successful appeal and in court this month has caused widespread dismay. Then there’s the closure of domestic violence shelters – 17% have closed due to funding cuts, 32 of which were specialist services for black and ethnic minority women, and 48% of 167 domestic violence services in England said they were running services without any funding. Two women a week are murdered by their partners or ex-partners, and vulnerable women such as female asylum seekers continue to be abused. There were 99 pregnant women held in Yarl’s Wood immigration removal centre last year. Three Serco workers are currently in court over the alleged rape of a Yarl’s Wood detainee. As a recent report noted, the harassment and abuse of young girls in schools is endemic.

I took part in a feminist debate this month, during which the broadcaster Jenni Murray recounted being turned down for a mortgage in the 1970s for no other reason than her gender; another speaker spoke about the murder of her friend at 18 by a boyfriend; and the DJ Clara Amfo expressed her frustration at being unable to articulate her anger about female oppression without being labelled an “angry black woman”. I returned home depressed and tearful. Faced with these sobering facts, is it any wonder, really, that so many people seek refuge in arguing instead about bikini waxes?

I’ve been to enough schools to talk to young women about feminism to know that feminist “fluff” can be an easy way to open a discussion – a “gateway drug” if you will, for those unfamiliar with the topic, or put off or intimidated by the stereotypes surrounding it. It’s important that teenage girls particularly question why it is they feel pressured into certain sexual behaviours. That issue does not go away once you declare that the “full bush” is back. The impact of pornography on the way young people conduct relationships goes way beyond a few wax strips, taking in issues of consent, coercion and abuse, objectification, grooming and revenge porn. It’s all cheerful stuff.

The personal is political, the feminists of the 1970s told us, and this has morphed into a strange kind of choice feminism where women are encouraged to examine their clothing, their footwear, their grooming, their behaviour, every little choice that they make, in order to assess whether it matches up. But the big picture is now so alarmingly vivid that it obscures these trivial questions. Freedom is never so easy to imagine as when it might be taken away. Most women know that our bushes have very little to do with it.