Inside the cover of this book is a CD. Please use it carefully, as it contains vital techniques of mind control. It is so powerful that I play it to my publishers every year – and each time they forget that I have already written 10 books for them promising to make people thinner, cleverer, richer, thinner, cleverer, richer and thinner again.
Welcome! I believe this is the most important book I have ever written. For years, I didn’t really give much thought to sugar until I had a half-hour chat with my friend Ron, who is a medical nutritionist. What he told me was so startling that it made me think that if sugar was discovered today, it would be banned.
Sugar is responsible for people dying of cancer, heart disease and dementia. FACT: Everyone who has died of cancer, heart disease and dementia has eaten too much sugar. My mission, using my unique mind control system that should have made you thinner, cleverer and richer in my previous books, otherwise you wouldn’t have bothered to buy this one, is to allow you to take back control of sugar.
People say that sugar is just a bit naughty. It isn’t. It is the greatest evil known to mankind and only I, the Great Paul, have the power to combat it. Let me be clear. This book is not about dieting. FACT: Everyone who has ever been on a diet is now 10 times fatter than they were before they started dieting. That is one of the reasons we are facing an obesity epidemic. The other reason is sugar, in case you had forgotten.
OK! Let’s start the change. I want you to begin with my new, unique 37-day plan. Why 37 days? Because that was precisely the number of empty pages at the end of the book, which you can use to keep a journal of your battle against sugar and the changes you have made. Now that you have made a note of the fact you have started, I want you to ask yourself if you are really hungry. Check in with the feeling in your stomach, and if you are feeling empty then have a snack. But if you aren’t feeling that empty, what you are experiencing is a craving. Here’s my patented Craving Buster.
1. Imagine yourself eating a food that absolutely revolts you.
2. Now think of mixing it with cat poo.
3. Now think of eating it while watching Donald Trump engaged in kinky sex.
4. Whenever you have a craving to eat some sugar, recall this image.
Here’s the science: for decades there has been a global conspiracy, backed up by powerful advertising campaigns, to misinform the public about the dangers of sugar. Sugar attacks every organ of the body, rendering it fat and useless. Sugar is everywhere. In soft drinks, in fruit juices, in low-fat meals, in packs of sugar. Watch out, sugar is about.
Now I want you to programme your mind for a healthy future.
1. Now imagine you are really thin and are dying a gentle, easy death in a brightly lit room surrounded by your family.
2. Whenever you have a sugar craving, think about which death you would rather have.
It won’t be easy for you to stop eating sugar. Nor do I suggest you cut out sugar completely. What I want you to do is to slowly take back control so that sugar no longer has any power over you. I know I have said this before, but I can’t stress its importance enough. And also because I really haven’t got much more to say. But trust me. Sugar may be so cunning that it makes you want to eat more of it even though you have already had too much, but it is no match for my unique programme of mind control. Now I want you to try my unique method of “havening”.
1. Stroke your arms to produce the calming effect of delta waves.
2. Imagine you are watching the best movie ever without stuffing yourself with a gallon of fizzy drinks and a bucket of popcorn.
3. Imagine you are the hero in this movie and that you have saved the world.
4. Now dare to imagine you are me.
5. You are now in a safe place.
Here are some names for sugar: white sugar, brown sugar, cane sugar, sugar cubes, raw sugar, sugar syrup. They are all equally bad. That’s it. You are now ready to start your journal. Day 1. Day 2. Day 3 … Day 36. Day 37.
Digested read, digested: short and sweet.
